Lumino tracks technology and marketing spend across 100 global fashion retailers — and turns it into the account decisions vendors, agencies, and operators actually have to make. Every number carries its evidence.
No demo call. No sales sequence. The data speaks first.
How a retailer reaches customers, sells online, and delivers product is no longer a marketing question or a technology question. It's both, every time — but no filing, no analyst report, and no data vendor shows the two together. Lumino does.
Demand creation, social, creators, sponsorship. Nike alone holds $16.2B in forward endorsement commitments — attention bought years in advance.
Retail media, first-party data platforms, AI-driven targeting and content. The tools that decide whether the marketing dollar lands.
Conversion spend, personalization, loyalty — the budget that turns a visit into a basket.
Commerce platforms, apps, AI sizing and try-on, payments. Over a quarter of all fashion sales already happen online — the storefront is a technology decision.
The delivery promise is the brand promise — speed and returns experience drive repeat purchase as hard as any campaign.
Fulfillment systems, inventory intelligence, reverse logistics. Returns erode up to 5% of profit on returned goods when the systems lag.
E-commerce and AI-productivity figures are third-party market research (industry analyst estimates), not Lumino-sourced data.
Most market estimates are a single unexplained figure. Every Lumino data point is a claim with a chain of custody: what was said, where it was said, and how the number was derived from it.
As of May 31, 2025, we had endorsement contract obligations, including associated marketing commitments, of $16.2 billion, with $1.6 billion payable within 12 months— Nike 10-K FY2025 — MD&A, Liquidity — Endorsement Contracts, p. 44
Reported. Inferred. Modelled. Three tiers, always visible, on every figure — so you know exactly how much weight a number can bear before you build a pitch, a budget, or a business case on it.
Different seats, same problem: a call that depends on knowing how a fashion retailer actually allocates spend — without an inside contact to ask.
See a target's technology intensity against its true peer set before committing pipeline. Under-indexed on IT with peers pulling ahead? That's a different conversation than a saturated account.
Demand-creation spend, sponsorship commitments, and marketing intensity versus peers — scoped so figures are actually comparable across companies and geographies.
Peer benchmarks with full provenance drop straight into a client deliverable — every figure defensible down to the source quote when the CFO asks where it came from.
You know your own spend. Lumino shows where it sits — technology and marketing intensity against the peers your board actually compares you to, percentile by percentile.
One view no filing shows you: how a company balances technology against brand — and where that puts them among peers.
For exploring the data.
For teams selling into fashion retail.